Back to jobs

Digital Marketing Executive - CRM & PPC

Consumer Goods & Retail

Permanent, £25k - £30k

Apply Now

Our client are creators of British-made classics, with customers spanning across generations and the globe, their beautifully crafted products are often associated with mindfulness and a sense of achievement. They have a loyal base of customers both in the UK and internationally, particularly in the US and a portfolio of products which are continually updated. As Digital Marketing Executive, focusing on CRM and Paid Search performance, you will guide new traffic to the online shop and keep in contact with valued shoppers

key responsibilities:

  • Develop and execute the CRM strategy (email marketing, segmentation, customer journey, triggers, automation, analysis, GDPR) for UK and International markets
  • Plan and manage an engaging Email Marketing calendar which aligns with brand, sales and marketing teams (product & brand activity, promotions, seasonality, content, merchandising) 
  • Adopt and champion an A/B testing approach which delivers continuous improvements to key KPIs
  • Manage the PPC strategy for customer acquisition (Google Adwords, Social Media, Retargeting) 
  • Allocate and monitor spend against budget to optimise ROI
  • Identify new geographic opportunities to expand international reach and drive new traffic to websites
  • Keep up to date with industry trends and competitor activity, making recommendations and implementing as appropriate
  • Experience of Email Marketing (Klaviyo) and Google Adwords is essential for the role

You'll be joining a small and enthusiastic team, with plenty of opportunity to grow on a personal level. So why not submit your CV and we'll take it from there

Posted on 29th June 2022

More jobs from Kimberley Allen

Head of Marketing

Consumer Goods & Retail

Permanent, £55k - £70k

Our client have been paving the way in exceptional service, unrivalled knowledge and quality products in their field for over 100 years but they are at the beginning of their ecommerce journey. Delivery of their core brand has earned the company a well-respected reputation which they are keen to protect and expand but they ar…

Performance Marketing Manager

Consumer Goods & Retail

Permanent, £60k - £70k

Are you a Performance Marketer looking to take ownership of Acquisition for a multichannel retailer? Experienced in Affiliate, Display, PPC and Paid Social? We are looking for a data-driven Performance Marketing Manager to join our client, an established multichannel retailer which has been trading consumer goods on the…

Senior Digital Marketing Manager

Fashion & Beauty

Permanent, £60k - £75k

We are working with a fast-paced multichannel retailer looking to appoint a new  Senior Digital Marketing Manager  with substantial experience to join their fast-paced ecommerce team. They are looking for a team player with experience in a similar role/brand who can make the role their own. What will the role include?…

Senior Ecommerce Manager

Consumer Goods & Retail

Permanent, £60k - £65k

Our client could easily pick up a brace of awards for being the saviours of School Holidays, supplying international play products to homes and gardens across the UK, they also have their own their boredom-busting design team creating outdoor toys to exhaust even the bounciest kids. As the  Senior Ecommerce Manager - you wi…

Head of International Ecommerce

Fashion & Beauty

Permanent, Up to £100k

Are you an experienced  international ecommerce lead ? Able to identify and expand into new territories for a hugely successful home-grown fashion retailer?  We are working with a fast-paced multichannel retailer looking to appoint thier first Head of International Ecommerce  as they embark on an extensive global gr…

Looking for your next role in ecommerce or digital?

Send us your CV

Your CV * Accepted Formats: *.doc,*.docx,*.pdf,*.odt

Browse File

Newsletter signup

Get news and gossip from the e-commerce & digital world

Call me!

Simply leave us a number and we'll call you back.