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Digital Marketing Executive - CRM & PPC

Consumer Goods & Retail
Tetbury

Permanent, £25k - £30k

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Our client are creators of British-made classics, with customers spanning across generations and the globe, their beautifully crafted products are often associated with mindfulness and a sense of achievement. They have a loyal base of customers both in the UK and internationally, particularly in the US and a portfolio of products which are continually updated. As Digital Marketing Executive, focusing on CRM and Paid Search performance, you will guide new traffic to the online shop and keep in contact with valued shoppers

key responsibilities:

  • Develop and execute the CRM strategy (email marketing, segmentation, customer journey, triggers, automation, analysis, GDPR) for UK and International markets
  • Plan and manage an engaging Email Marketing calendar which aligns with brand, sales and marketing teams (product & brand activity, promotions, seasonality, content, merchandising) 
  • Adopt and champion an A/B testing approach which delivers continuous improvements to key KPIs
  • Manage the PPC strategy for customer acquisition (Google Adwords, Social Media, Retargeting) 
  • Allocate and monitor spend against budget to optimise ROI
  • Identify new geographic opportunities to expand international reach and drive new traffic to websites
  • Keep up to date with industry trends and competitor activity, making recommendations and implementing as appropriate
  • Experience of Email Marketing (Klaviyo) and Google Adwords is essential for the role

You'll be joining a small and enthusiastic team, with plenty of opportunity to grow on a personal level. So why not submit your CV and we'll take it from there

Posted on 29th June 2022

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