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Digital Marketing Analyst - Google Analytics SUPERUSER

Ecommerce Pureplay

Permanent, Up to £50k

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Are you a GA superuser? Able to track, analyse and most importantly articulate - transforming large scale data into actionable insights?

For our client, an ecommerce gift and leisure retailer, the ability to collate, interpret and formulate data-based recommendations and initiatives is a critical skill with far-reaching impact for their data-hungry Digital marketing and ecommerce teams. The teams value data and they really value analytics, particularly from a Google Analytics superuser who can track, analyse and most importantly articulate - transforming large scale data into actionable insights. As the Digital Marketing Analyst you will provide a standalone resource of GA expertise, working with multiple teams to go beyond campaign reporting and identify opportunities for growth

key responsibilities:

  • Management of the Google Analytics platform (tracking, data flow)
  • Manage and maintain key dashboards (Datastudio) to drive agility and influence trading decisions
  • Develop, track and monitor key KPIs around customer acquisition and retention
  • Channel analysis (CPA, attribution modelling, ROI versus budget)
  • Analyse the roles that product categories and price points play throughout the various stages of the customer lifecycle
  • Monitor customer LTV, using the current Customer Insights tool
  • Help shape, develop and improve the business’ reporting infrastructure, understanding integration of companywide systems

desired skills and experience:

  • "Off-the-scale" GA expertise supported by Excel excellence
  • BigQuery, Datastudio (BI visualisation tool)
  • Ability to confidently articulate and influence

The Ecommerce team have a good understanding of analytics but having a dedicated Digital Marketing Analyst will ensure they deliver new growth.

Hybrid working (2 days office).
 Berkshire/Bucks. Commutable from: Watford - Slough - Maidenhead -  Uxbridge - Hayes - Reading - High Wycombe - Aylesbury - London (Paddington 45 mins)

Posted on 22nd December 2021

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