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Digital Insights & Analytics Manager

Home & Retail
Swindon

Permanent, £40k - £45k

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Our client sell beautifully designed, well-made furniture and home accessories, predominantly through a highly personal service delivered in a retail environment. However, web is an extremely significant part of the customer journey and research funnel which is why it performs very well as a standalone ecommerce sales channel. They are now focussing on bringing in new talent to complement the existing home grown skills and are looking for a Digital Insights Manager, a Google Analytics expert, to review Digital Marketing performance across all digital channels, supporting the short and long term growth goals.

key responsibilities:

  • Continuously evolve and optimise the accuracy of tracking across the digital estate
  • Develop and produce in-depth weekly and monthly reports at a category level, surfacing any sales trends, opportunities and threats
  • Monitoring, analysing the performance of the website, including conversion rate, bounce rate, basket abandonment
  • Support continuous optimisation of all key journeys online through data and analytics
  • Support in understanding the effectiveness across marketing initiatives, including recommendations for improvement
  • Track new feature launches and report on incremental performance improvements
  • Working with third-party agencies and tools to drive business objectives through data and insight
  • Creates or collates data sources to further understand customer value and drive retention and advocacy, focussed but not limited to the digital channel
  • Drive a data driven culture across the business, championing and effectively articulating the benefits that come with data and insight

This is a key role for the Digital & Ecommerce team, ensuring the Digital Marketing strategy is always data-driven and super effective. 

Posted on 22nd October 2021

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