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CRM Manager

Home & Retail

Permanent, Up to £45k

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This is an incredible opportunity to kick off a comprehensive CRM strategy for an established brand with a burgeoning customer base. We are working with a multichannel outdoor retailer who are expanding their online team as a result of impressive growth over recent years. Reporting to the new Head of Ecommerce, the CRM Manager will gather up customer data and formulate a communications plan which is geared towards retention and lifetime value.

key reponsibilities

  • Work with internal teams to plan and implement the CRM strategy
  • Create, manage and optimise automated email campaigns that grow customer activation rates and value
  • Manage audience segmentation, adapting communications accordinlgy and boosting lifetime revenue
  • Implement best practice for customer communications, adhering to brand guidleines and overall marketing strategy
  • Track and analyse CRM performance, identifying and actioning relevant insights

This is a great new role for a great brand working with great people!

 

Posted on 17th March 2021

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