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CRM Manager

Home & Retail
Swindon

Permanent, Up to £50k

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Would you like to build the global CRM and communication strategy for an outstanding British retailer? 

Our client sell beautifully designed, well-made furniture and home accessories, predominantly through a highly personal service delivered in a retail environment. However, web is an extremely significant part of the customer journey and research funnel which is why it performs very well as a standalone ecommerce sales channel. They are now focussing on bringing in new talent to complement the existing home grown skills and are looking for a CRM Lead to translate their passion for creativity into inspiring customer communications.

As CRM Lead, you will focus on:

  • Understanding the customer journey, pinpointing key communication opportunities
  • Adopting a considered approach to both customer acquisition and retention which reflects the brands values
  • Building a segmented view of the customer landscape, understanding how, why and what they purchase
  • Tailoring marketing strategies to ensure they deliver international appeal

For the right candidate, this will be an exceptional career move. The company is a well-respected premium brand and well-positioned in the ever increasing trend towards consumer spending on the home. 

Posted on 15th October 2021

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