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CRM Manager - driving loyalty

Ecommerce Pureplay

Permanent, Up to £50k

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With a database of well over a million, our client, an ecommerce leisure and gift retailer, has lots of customers but there's both potential and an appetite to do more with those existing customers. As CRM Manager, you'll engage multi-channel strategies to focus on two key start points; repeat rate and lifetime value with an overall plan to shape the future loyalty proposition, based on more than email alone.

key reponsibilities:

  • CRM and Loyalty proposition: Develop a best-in-class strategy for short and long term activity (lifetime value, repeat rate, personalisation, trigger plan, incentives) 
  • Customer journey: Create workflows and automation to drive customer repeat purchase (email, social media, SMS, Push)
  • Managing relationships (Customer Insight, ESP) to maximise effectiveness (segmentation, data analytics)
  • Experimentation:  Work with the Ecommerce Manager, Performance Marketing, Customer Experience teams, improving personalization and customer journey at every touchpoint according to budget and resource.
  • Reporting: Monitor and review campaigns, sharing insights with the wider business. 

desired skills and experience:

  • Previous CRM role working with complex workflows and a large customer base in an ecommerce (transactional) environment
  • Operational and strategic aptitude with ESP (Dotmailer, Emarysys an advantage)

Why not kickstart your 2022 career with an exciting new move where you can join a passionate team and immediately effect change?

Hybrid working (2 days office).
Berkshire/Bucks. Commutable from: Watford - Slough - Maidenhead -  Uxbridge - Hayes - Reading - High Wycombe - Aylesbury - London (Paddington 45 mins)


Posted on 22nd December 2021

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