Jobs

B2B Head of Brand and Creative

B2B
London

Permanent, £75k - £95k

Our client is a £75M turnover manufacturing and design brand with B2B sales in the UK, EMEA, APAC and the US serving corporate, architecture, education, developer and healthcare clients. As Creative and Brand marketing lead you will have full responsibility for brand and creative marketing activity in a b2b sales and product-led environment in both a strategic and operational capacity.

key responsibilities

Define and be the guardian for brand guidelines ensuring consistent brand look and tone of voice across website, print, key digital channels, showrooms, events and product launches
Work collaboratively with product and sales teams to engage existing clients and to increase new business through improved brand awareness
Commission and oversee photo, video and editorial content production
Devise and manage marketing calendar
Review and improve existing website
Plan and activate marketing for product and showroom launches
Engage with on-line communities, podcasts and thought leaders in the design ecosystem
Support sales teams for trade events
Manage direction of agency resource
Measure and learn from the results of brand activity reporting to SMT and Group on regular basis
P&L management
Manage a small internal team

ideal experience and skills

B2B marketing background
A portfolio of work showing a clear flair for turning intellectual depth into sales narratives.
Editorial and production skills applicable to traditional and digital media.
An ability to subtly educate and build trust around brand and marketing strategy in a sales-led culture.
International experience
Track record of promoting sustainability
Sector knowledge of built environment and/or design

If you enjoy working with a multi-faceted product range, in diverse global markets and can shape rich seams of content into narrative across traditional and digital channels to drive sales then this is for you.
Submit your CV and we'll take it from there

Posted on 8th November 2024