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Website and Marketing Manager

Home & Retail
London

Permanent, £45k - £60k

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A fantastic new opportunity for a Website and Marketing Manager to join my client’s marketing department. 

My client are a prestigious and well established brand who have got big digital plans over the next 18 months and this role will play a pivotal role in their success. This role is a fantastic opportunity for someone who has a mix of both ecommerce and digital marketing experience and is looking for a step up into more of a strategic role.

Key responsibilities:

  • Continue with my clients re-brand; responsible for defining and implementing the over-arching brand proposition and brand communication strategy and all creative.
  • Lead website redevelopment for multiple websites including a comprehensive e-commerce Magento platform as well as a bespoke website platform.
  • Responsible for annual marketing business plan and budget.
  • Drive demand and new customer acquisition including; web content, digital advertising (SEO/SEM, social media, programmatic, EDMs and more), retail experience, e-commerce and analytics, PR, CRM, event and campaign planning.
  • Lead project management; develop and maintain project plans, including documentation of project scope, objectives, deliverables, key milestones, timelines, cost estimating and managing internal and external resources.
  • Draft creative briefs, work orders and other print and electronic communications for both internal and external audiences.
  • Manage offline media which may include lookbook mailings, brochures, inserts, out of home and more.
  • A/B testing with PPC and adverts.
  • Analyse ROI of all PPC campaigns, remarketing, digital display and social campaigns.
  • Create reports on campaign success levels and maximise return on investment for allocated budget – including conversions, impressions and average positions.
  • Reporting of google website analytics, AdWords, social media and keyword rankings.
  • Oversee the EDM calendar; concept, write briefs and launch EDMs based on 2019 calendar and needs of the business. 
  • Develop website campaigns, copywriting, testing and optimise landing pages.
  • Collaborate with designers to produce creative for website campaigns and PPC adverts.
  • Manage PR strategy and oversee various PR initiatives.
  • Manage an existing team as well as direct and manage external resources such as our Branding & Web Agency, SEO agency, PR agency etc.

 

 

Posted on 16th October 2018

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