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Senior CRM & Email Manager

Travel and Leisure
London

Permanent, £40k

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We're looking for an astute CRM manager eager to work with a LOT of very actively engaged customers and a LOT of data. In addition, this isn’t just one vertical but three, each offering their own challenges and opportunities. There’s plenty of low hanging fruit to pick - CRM and Email marketing has been under utilised in recent years and the right person coming into this role will enjoy some big wins and large success stories quite quickly.

Key responsibilities:

  • Manage the campaign process, sharpening the overall best practice email framework (trigger campaigns, customer journey, segmentation, automation, seasonality, BAU campaigns, etc) and improving ROI
  • Continuous improvement and development of CRM campaigns and overall strategy
  • Tailoring campaigns to reflect behaviours and country specific content
  • Adhoc HTML and SEO execution
  • Reporting on performance metrics with wider team

You’ll be joining a relatively compact, standalone team but you’ll have the luxury of readily tapping into a huge, well-resourced advertising platform and a level of data which has accumulated over more than a 100 years with a truly massive daily reach and a very loyal and engaged customer group.

 

Posted on 3rd September 2018

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