Home & Retail
Do you have the capacity as Marketing Director, to think Sales as well as Brand?
Our client, a renowned online interiors retailer, have spent over a decade developing and finessing their product, not just the fantastic range of items that they sell but also the seamless supply chain and award-winning customer service processes that underpin their success.
As for customers, the door is wide open; such is the demand, major retailers are now beginning to tap into the homeware trend. However this creative brand are already ahead of the curve, and are well-placed to widen the gap with a commercially-minded and innovative Marketing Director leading the way.
Traffic: Search (PPC and Google Shopping) is currently the key driver but there are, as yet, untapped opportunities with Paid Social, Earned Social, SEO, Affiliates, Direct Mail and Display Advertising.
Brand Awareness: Having grown extensively through word of mouth, PR & events, there are substantial opportunities with Social Media, Display Advertising, partnerships, sponsorship and of course, traditional brand channels such as magazine, outdoor, TV etc.
Retention: With extensive customer data at your fingertips, the CRM strategy needs a sophisticated plan to further unlock growth
Success in this role relies on two things. Firstly, a clear focus on sales; mastering digital acquisition channels, delivering strong ROI and making better use of customer data will pay dividends. However, the second element is brand building and that requires a certain amount of creative instinct.
As the brand's first ever Marketing Director you'll be very busy but the results will come thick and fast.
Posted on 23rd May 2019
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