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Lead Web Analyst

Travel and Leisure

Permanent, £40k - £50k

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We are working with a hugely successful European travel brand as they set their sights on overhauling their holiday programme. With an overflowing pool of customer data, they are looking  for a commercially focussed Web Analyst to shape the data into actionable reports and deliver to the wider business.

  • Help build and manage the Web Analytics team
  • Work with board level stakeholders to build MI requirements – delivering intelligible reporting
  • Work with internal teams such as commercial, analysis, acquisition and marketing to identify reporting needs
  • Drill down large data sets and multiple analysis options to provide actionable reports and analysis
  • Build automated reports as well as self-service reporting dashboards
  • Make recommendations for CRO and Digital Acquisition
  • Introduce new tracking / reporting capabilities arising from new platforms / tools

Key skills

  • Proven team leader able to lead and develop the analytics team adding head count as required.
  • Advanced knowledge of Web Analytics packages (Google / Adobe / IBM)
  • Very strong experience in dashboard presenting platforms (e.g. Data Studio, Tableau)
  • Strong experience with Tracking / Tagging platforms (e.g. GTM)
  • MVT, A/B, Analytics tools
  • Confident and clear when presenting to key stakeholders
  • Highly analytical, with very strong problem-solving skills and the ability to design and input in to new processes in a fast paced, dynamic environment.
  • Flexibile approach to working in a cross-functional environment where multiple priorities and ambiguities need to be managed

Posted on 25th February 2019

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