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Head of Brand Marketing

Technology and Apps
London

Permanent, £55k - £80k

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This an exciting opportunity to launch the UK’s biggest challenger bank, with disruptive, purpose-driven marketing strategies and change the face of the banking industry forever. They offer consumers all the same services and products of a traditional bank with one clear difference; they do it so much better.

As the Head of Brand Marketing, your role is to introduce a generation of customers to a new way of banking and to the brand. Working with all parts of the business, you will embody my client’s values and mission and will define how they communicate across all touch points and communications channels.

Key Responsibilities;

  • Ensuring brand marketing buy-in from all senior stakeholders and the brand promise is delivered through every customer touch point. 
  • You will deliver a test and learn approach to media, to ensure my client prove out the worthiness of high cost / high risk above-the-line channels (e.g. TV), before they scale up investment. 
  • You will also need to actively manage campaign effectiveness, setting clear campaign objectives and ensuring they’re set up to track and measure success. 

Experience required:

  • Proven experience in creating powerful brand strategies and tangible tools to support them. Such as tone of voice toolkits & design guidelines. Prior experience building brands from scratch / working in a start-up desirable. 

  • We’re really looking for someone who’s a self-starter and keen to roll up their sleeves to deliver impact. Rather than briefing all work out to external agencies. 

  • Experience in managing multiple multi-channel campaigns and large marketing budgets. 

  • Executing marketing and communications in line with the determined brand strategy. 

  • Highly creative with ability to think out of box to devise solutions to problems through creative communications. 

  • Excellent understanding of the full marketing mix. 

  • Good creative judgement and copywriting skills. 

  • Exceptionally strong stakeholder management and communication skills. 
  • Strong analytical skills and data-driven thinking. We need everything to be clearly measured and tracked. 

  • Up-to-date with latest trends and marketing best practices in campaign development and measurement. 

  • Strong knowledge of competitor’s marketing activity. 


 

And there's so much more to tell you!

Posted on 30th July 2018

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