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Email Marketing Executive

Retail and Fashion
London

Permanent, £25k - £30k

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If you have a passion for digital marketing with a particular interest in email marketing then this could be the role for you!

 

Key responsibilities include:

 

  • Email Calendar – You will own the email marketing calendar. You will work with the wider team to ensure the right campaigns are reaching the right people at the right time.
  • Always-On Campaigns – You will work with the acquisition and retention marketers to build and refine email campaigns that support their key objectives (acquiring customers and retaining them).
  • Testing Program – You will create a testing plan. You will articulate a series of hypotheses (etc timing of emails, subject line hooks, type of content) and test them on our email campaigns. You will take the results, learn from the positive ones and embed the improvements. 
  • Quality Assurance – You will develop a Quality Assurance process. A way of ensuring all communications are tested and proofed before they are sent to customers.

 

A bit about you

 

  • 1-2 years email marketing experience 
  • Have a degree in a relevant discipline 
  • Have a passion for marketing and want to ‘own’ a marketing channel 
  • Have experience in data-driven business-to-consumer marketing 
  • Knowledgeable about HTML email coding & tech integrations 

 

 

If this role sounds up your street, please send a copy of your CV through to Kimberley Allen.

Posted on 11th February 2019

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