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Ecommerce and Digital Marketing Manager

Fashion & Beauty
London

Permanent, Up to £50k

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You'll find our client, a charming childrenswear brand, nestled in the heart of London's independent boutiques. With their minds focused on design and production, they are looking for a dynamic Digital Marketing and Ecommerce Manager to ensure their website attracts qualified traffic and converts browsers to buyers.

Key responsibilities:

  • Work with the web agency to champion a customer-centric focus, continuously optimising the website and improving conversion
  • Oversee SEO agency strategy alongside the content exec
  • Manage 2 direct reports
  • Support organic content with a Paid Social strategy
  • Monitor, analyse and interpret online performance, particularly conversion performance and revenue growth
  • Introduce and manage customer communications via Mailchimp (analysis, segmentation, lifecycle strategy, etc)
  • Plan and schedule weekly newsletters (According to Marketing Calendar and in coordination with Buyer/Graphic Designer)
  • Weekly analysis of all sellers with Buyer (e.g. best & worst, opportunities/recommendations)
  • Supervise blog output and social content uploads
  • Set out and implement Influencer strategy
  • Identify and establish suitable online partnerships and collaborations (competitions, content, links etc)
  • Manage Instagram innovation activities/events/collaborations

The growth story here is compelling, not just in the UK but overseas, the US in particular so this is a pivotal role where you will have total control of the digital performance of the business

Posted on 13th August 2019

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