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Digital Marketing Executive - PPC, Paid Social, Email

Consumer Services

Permanent, £30k - £35k

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The traditional industry of funeral care is evolving and we are working with an early adopter in the field of direct cremation to ensure that consumers are well-informed about the alternative, simple and more affordable options. Our client are investing in their well-established, family-run business and are now looking to bring their digital marketing in-house with a new role, focussing on PPC, paid social and email.

Key responsibilities:

  • Monitor, develop and implement Google & Bing PPC
  • Develop and implement paid social campaigns (Facebook, Twitter and LinkedIn)
  • Design and develop relevant email framework
  • Drive traffic to company website
  • Write engaging online content for the company's own website as well as third party partners
  • Keep up with new social media platforms, online marketing techniques and trends. Updating campaigns to implement the latest thinking
  • Work with external and internal resources to develop the company’s digital presence
  • Identify new opportunities for the business

This is an interesting role, addressing a little talked about topic but one which a growing number of people are searching for online, in order to provide them with compassionate yet professional information about available and affordable services.

 

Based in Andover, Hampshire/ South East England

Posted on 4th December 2018

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