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Digital CRO Manager

Travel and Leisure

Permanent, £50k - £60k

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We are looking for an influential CRO manager to join a hugely successful European travel brand to optimise conversion rate across multiple platforms (mobile, tablet, desktop, apps) and provide leadership and direction for a results oriented team. There's exciting times ahead for this trusted brand as they set their sights on overhauling their holiday programme

Key responsibilities:

  • Drive and own headline KPIs around conversion rate, ROI and engagement
  • Help build and manage the Conversion Rate Optimisation team
  • Work with internal teams such as commercial, analysis, acquisition and marketing to identify opportunities to drive improvements in KPIs
  • Understand commercial objectives and trading parameters to inform decision making
  • Work with external agencies and internal development resource to deliver a flexible CRO roadmap (User Experience & funnel)
  • Champion MVT and A/B testing capabilities and initiatives
  • Develop reporting for CRO initiatives, presenting to senior stakeholders
  • Work with the internal analytics team and external suppliers to drive personalization

Key Skills

  • Experience of running a digital CRO team, or working within a UX team for a commercially focussed eCommerce environment
  • Understanding of HTML, Javascript and Agile Development processes
  • Experience with multiple A/B, MVT and analytics tools (eg. Adobe Target, Maximiser)
  • Experience with multiple user tracking tools & technologies (Clicktale, UserTesting.com, etc)
  • Ability to build and nurture constructive relationships both internally and externally
  • Strong team leader, able to motivate and coach a team
  • Confident and clear when presenting to key stakeholders
  • Highly analytical, with very strong problem-solving skills and the ability to design and input in to new processes in a fast paced, dynamic environment.
  • Flexibile approach to working in a cross-functional environment where multiple priorities and ambiguities need to be managed
  • A strong sense of initiative, teamwork and flexibility

Based in Luton, Bedfordshire.

Posted on 25th February 2019

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